Client : Sandimas - a distinguished building material importer in Indonesia, in this case, focusing in ceramic and sanitary.

 

The project goal was to make a mini showroom for Sandimas with ceramics and sanitaries as the objects to display in a 8 x 10 wide empty space.

 

In the usual ceramic stores, the ceramics are displayed on the wall for buyers to choose. The concept of the showroom, which was 'Experience it Real', wants to give a little twist to that. The display of the ceramics is not the usual display as mentioned above; the visitors are given the opportunity to see and analyze the ceramics in the actual point of view of where it is supposed to be located, which is the ground. The ceramics are located inside drawers which are located on the ground. The visitors will have to go up to some kind of a 'stage' above the drawer. From their level, they simply tell the shop attendants the ceramics they want to see and the attendants will open the particular drawer.